Hyundai Motor Group is stepping up its strategy in robotics and physical artificial intelligence (physical AI) as the conglomerate faces two pressures at once: increasingly fierce competition from Chinese automakers and a steep slide in its share price.
According to sources, the South Korean automaker sees robotics and physical AI as a route to new growth rather than relying solely on its traditional car business. The push is seen as Hyundai's effort to hold its ground against Chinese rivals, which are expanding rapidly in both output and technology.
The backdrop driving this strategy is a marked decline in Hyundai's stock. The sharp fall reflects market pressure on the group's growth prospects, amid an ever-tougher race in electric vehicles and autonomous technology.
Hyundai Motor Group's pivot toward high-tech fields such as robotics and physical AI reflects a broader trend among major automakers: seeking new value beyond selling cars and moving toward integrated technology ecosystems that combine hardware and artificial intelligence.
