Uniqlo Expands Overseas, Aims for World's No. 2 Apparel Spot

TOKYO — The company that operates the Uniqlo fashion chain is stepping up its expansion in overseas markets, setting its sights on becoming the world's second-largest clothing retailer, according to industry observers.

The company is not limiting itself to the affordably priced clothing that has long been its traditional strength, but is also broadening into products with distinctive functional features aimed at drawing a wider customer base.

The strategy is expected to help the company shore up its position in international markets at a time of increasingly intense competition in the global apparel industry.

Overseas expansion is seen as central to its ambition of lifting both sales and brand standing as the domestic market gradually becomes saturated.