Japanese Prime Minister Sanae Takaichi is facing growing backlash on social media after a video of her visit to the earthquake-affected area in southwestern Japan was edited with background music, prompting many online users to label it a 'PR piece'.
According to Kyodo News, the video, widely shared across online platforms, shows Takaichi inspecting the disaster site. However, the choice of music and editing style has sparked mixed reactions, with critics saying it comes across more as promotion than a reflection of the true hardship faced by residents in the disaster zone.
Social media critics were quick to voice disapproval, calling the tone of the video insensitive given that thousands are still struggling to recover from the severe earthquake. Some said the use of grand, uplifting music in a government leader's visit video was inappropriate amid the tragic circumstances of the victims.
The Prime Minister's office has not yet issued an official response to the criticism. Meanwhile, media experts note this incident underscores the need for government communications to be more cautious when handling imagery in disaster areas—where empathy and respect for the public's suffering are paramount.