Female footballers in Japan are leading a push to overhaul kit designs that have long been treated as 'one-size-fits-all'. They are demanding that clubs and manufacturers pay more attention to issues such as fabric transparency, comfort during menstruation, and cuts suited to the female body.
According to the players, traditional kits often cause discomfort, especially when the fabric is too sheer or lacks good stretch, affecting their confidence and performance on the pitch. Many have shared that they used to wear multiple layers underneath to avoid exposure, or struggled during intense movement.
The movement has won support from some major sportswear manufacturers, who are researching new fabrics with better moisture-wicking properties, reduced see-through effect, and women-specific designs. Clubs have also begun listening to female players' feedback to improve their kits, including both shorts and match jerseys.
Beyond technical concerns, the players also hope to break the stereotype that sportswear only needs to suit men. They believe these changes will create a more comfortable playing environment and encourage more women to take up professional football.