According to data released by Nielsen Sports on Monday, the Premier League is drawing increasingly younger audiences in the United States after the country co-hosted this year's World Cup, with viewership of England's top football league up 20% among 18-34 year-olds so far this season.
US broadcasters NBC and USA Network are averaging 500,000 viewers per Premier League match this season, a 3% increase amid the sport's growing popularity.
"The World Cup served as a powerful catalyst, extending the Premier League's reach to a much broader demographic in the United States," said Jon Stainer, global managing director of Nielsen Sports.
"Our data shows that fandom is not only at record highs but is rapidly expanding among younger and more diverse audience groups, while also spilling over into major domestic and international competitions."
More than one million Americans watched Tottenham Hotspur's 2-0 home defeat to Newcastle United on 29 August, the most-watched Premier League match in the US so far this season.
Tottenham featured in three of the six most-watched Premier League matches in the US this season, with their 3-0 loss at Brentford and 0-0 home draw with Everton also making the list.
Major League Soccer (MLS) has also benefited from the growing interest ahead of the World Cup, with attention up 23% among 16-34 year-olds.
Interest in the World Cup peaked at 87 million fans in July, with female supporters making up 44% of the total fan base, according to Nielsen Fan Insights, which collects data from half-hour online surveys with a sample size of 3,000 people in the US.
