Toyota Motor Corp. reported on May 26 that its global sales for April 2026 fell 3.1% from a year earlier, marking the third straight month of decline for the Japanese automaker.
The company's total global sales, including Lexus and Daihatsu brands, dropped by 93,000 vehicles compared to April 2025. The decline was primarily driven by weaker demand in Japan and several other Asian markets.
Sales in North America and Europe showed modest growth, but these gains were insufficient to offset the downturn elsewhere. Intensifying competition from Chinese electric vehicle manufacturers also weighed on Toyota's performance.
Analysts attribute the slowdown to macroeconomic headwinds and shifting consumer attitudes, creating near-term challenges for Japan's largest automaker.
