Amazon aims to expand NBA fan base in Japan as on-demand viewership grows
Kyodo News
Amazon Prime Video aims to expand the NBA fan base in Japan after its on-demand streaming service, launched this season, has shown promising signs. Citing an Amazon representative, Kyodo News reported that the company expects to reach more viewers and support the development of basketball in Japan. The new service has received positive feedback from Japanese fans, with subscriptions steadily increasing.
Amazon Prime Video aims to expand the NBA fan base in Japan after its on-demand streaming service, launched this season, has shown promising signs. Citing an Amazon representative, Kyodo News reported that the company expects to reach more viewers and support the development of basketball in Japan.
The new service, which allows users to watch NBA games anytime on demand, has received positive feedback from Japanese fans. Amazon data shows that subscriptions for NBA content on the platform have steadily increased since launch.
As basketball gains popularity in Japan, particularly after the rise of Japanese players in the NBA such as Rui Hachimura, Amazon hopes the service will help sustain and accelerate the sport's growth. The company is also exploring additional sports content for the Asian market.
Amazon has not disclosed specific plans to expand to other leagues in Japan, but the representative affirmed the company's commitment to investing in sports content to meet growing viewer demand.
