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CEO Matt Kendrick and President Joe Flannery of Good Good Golf have left the company after an ad sparked outrage for depicting a man shoving a woman, leading to calls for a boycott of Callaway products. The company has appointed an interim CEO, while Callaway has ended its partnership, and retailers have pulled Good Good merchandise.
Golf equipment company Callaway has apologized for an ad depicting violence against women, which was removed after sparking widespread outrage and boycott calls. The CEO acknowledged the approval was a mistake, while criticism continues from the PGA Tour and female golfers.
Weight-loss drug manufacturers are stepping up obesity awareness campaigns in public venues across China, bypassing restrictions on direct advertising for prescription drugs. This indirect strategy aims to tap into China’s growing market for weight-loss treatments, where competition is heating up.
A viral ad campaign in Egypt taps into a national mood shift from pessimism to hope as the Pharaohs stand on the verge of reaching the World Cup knockout stage for the first time. With four points from two matches — their best ever World Cup haul — Egypt faces Iran in the final group game. The ads mock Egyptians' habit of low expectations, a psychological defense shaped by years of economic and political turmoil.
