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dirty soda | Axios Times

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dirty soda

1 articles

America's 'Dirty Soda' Craze Goes Mainstream

Once a niche idea in Utah, 'dirty soda'—sodas blended with syrups, cream, and fruit—has become a nationwide trend. The concept took off after founder Nicole Tanner launched Swig in 2010, betting that personalization would make fizzy drinks a destination experience.