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South Korean police raided Starbucks' local headquarters on August 3 in connection with a controversial advertising campaign accused of insulting the country's 1980s pro-democracy movements. The raid is part of a broader investigation into the campaign's design and approval, with Starbucks South Korea yet to comment.
Starbucks Korea will close stores early next week for employee history training after a marketing campaign using phrases 'Tank Day' and '5/18' caused public anger over links to the 1980 Gwangju military crackdown. The company CEO was fired over the blunder, and nationwide early closures mark the first such event since 1999.
Shinsegae Group Chairman Chung Yong-jin has publicly apologized for a Starbucks Korea promotion that drew backlash for evoking painful memories of the 1980 Gwangju democracy movement crackdown. The promotion, criticized as historically insensitive, led to calls for a boycott and was withdrawn. Chung pledged to review advertising approval processes to prevent future incidents.
Starbucks Korea has suffered a significant drop in sales following a firestorm of public criticism over a controversial 'Tank Day' marketing campaign that evoked memories of the bloody 1980 Gwangju Uprising. The local operator's parent company, Shinsegae Group, has issued public apologies and fired the CEO, as calls for a boycott gain traction among government officials and the public.
Starbucks Korea CEO Son Jung-hyun has been dismissed after a promotional campaign evoked the bloody 1980 Gwangju pro-democracy uprising, drawing outrage from South Korea's president. Owner Shinsegae Group called the campaign 'inappropriate' and said Chairman Chung Yong-jin personally ordered Son's firing after a thorough internal investigation.
