Topic
3 articles
John Ternus officially became Apple's CEO on Tuesday, succeeding Tim Cook after 15 years. He faces challenges including China market balance, White House political pressure, and the AI race. His first test comes at the September 9 iPhone event, where a foldable phone is expected.
Apple and Microsoft have simultaneously raised prices on key products due to soaring memory chip costs, driven especially by AI demand. The increases are commonly 20% or more, with some devices rising by nearly $1,300. Analysts warn the moves could hurt sales and signal a tough year ahead for consumer tech.
Apple CEO Tim Cook says the company will raise product prices due to soaring memory chip demand from AI data centers. He called the price increases unavoidable and a "once-in-a-century flood" in the supply chain. The iPhone Pro line may see a $270 price increase to maintain profit margins.
