Sports
Zee Entertainment in Talks with FIFA to Broadcast 2026 World Cup in India
Zee Entertainment has entered negotiations with FIFA to secure broadcast rights for the 2026 World Cup in India, with the tournament set to begin on June 11. The talks come after the Reliance-Disney joint venture failed to reach a deal with FIFA over pricing. The development highlights India's growing importance as a football market, having ranked among the top 10 global TV viewership for the 2022 World Cup.