Japan's Tottori Prefecture is intensifying its tourism campaign tied to the hit spy drama "Vivant" Season 2, for which the region served as a major filming location. Local authorities have posted tribute videos on social media and set up a sand-made logo at the Tottori Sand Dunes, creating an eye-catching photo spot for visitors.
Travelers to Tottori are being encouraged to join a "film location hunt," exploring sites that appear in scenes from the show. This is seen as a fresh approach blending cinema and tourism, offering visitors a more exciting experience while exploring the area.
The Tottori Sand Dunes, one of the prefecture's most famous natural landmarks, have become the centerpiece of the promotional drive, featuring a special logo right on the dunes. Crafted from sand, the logo symbolizes the locality while evoking details from the drama.
This move is part of Tottori Prefecture's broader efforts to leverage the popularity of "Vivant" to boost the local tourism industry, which was hit hard during the pandemic. Authorities hope to attract many drama fans to visit, thereby stimulating the economy and promoting the region's image more widely.
