Suzuki targets 20 percent sales increase in Africa by 2030

Japanese automaker Suzuki Motor Corp. is accelerating its expansion strategy into the African market. The company has set a target to achieve vehicle sales of 150,000 units in the continent by fiscal 2030 (ending March 2031), representing an increase of around 20 percent from the previous fiscal year.

This move underscores Suzuki's view of Africa as a key long-term market, as demand for affordable and fuel-efficient vehicles grows in developing nations. The strategy focuses on compact cars and light trucks, which are well-suited to local infrastructure and purchasing power.

Suzuki currently operates assembly plants in several African countries, including Kenya, Ethiopia, and Nigeria. The automaker plans to expand its distribution network and strengthen partnerships with local players to achieve the sales target.