Animate Co., Ltd. and SEGA Corporation have announced the launch of a year-long collaboration project utilizing intellectual properties owned by the SEGA group. The project kicks off with the "Sonic the Hedgehog Exclusive Store" event, a themed fair, and a Gratte café.
The event, running from June 6, marks the first initiative in the global cross-border partnership series between Animate and SEGA. Fans can experience exclusive merchandise, souvenirs, and special Sonic-themed beverages.
This strategic move aims to expand the international market, bringing SEGA's iconic character closer to fans worldwide through Animate's distribution network.
