Summer is now the peak season for demand at a men's beauty clinic in Japan, where appointments are increasingly hard to book as more men seek to remove body hair to cope with the sweltering heat.
According to the clinic, the number of men coming in for hair removal has risen significantly during the summer months, especially as temperatures frequently exceed 35 degrees Celsius in many parts of the country. Clients say that removing hair helps them feel cooler, reduces sweating, and makes wearing summer clothing more comfortable.
A staff member at the facility shared that beyond aesthetic reasons, many men view hair removal as a practical solution to keep their bodies dry and minimize body odor in hot conditions. This service is becoming more familiar to Japanese men and is no longer seen as something unusual.
Not only at this clinic, but many other men's grooming centers across Japan have also reported similar demand. Service packages focus on areas like the back, shoulders, and arms—places that tend to accumulate sweat and cause discomfort in summer.
Experts suggest this trend is likely to continue as climate change makes heat waves in Japan increasingly intense, pushing residents to find ways to adapt to severe weather conditions.
