Cricket Final Was Most-Watched Event at Asian Games

The men's cricket final between India and Pakistan was the most-watched event at the Aichi-Nagoya Asian Games, drawing an estimated 1 billion viewers worldwide, according to Hideaki Omura, governor of Aichi Prefecture and president of the Games organizing committee, who spoke on Friday.

The figure places the cricket match at the top of television viewership across the entire program of this edition of the Games, reflecting the sport's particular appeal in the South Asian region.

Organizers have not released a detailed regional breakdown of the audience, but the match is regarded as one of the most far-reaching sporting events of this Asian Games.