EconomyOct 21, 2026, 12:22 PM

Foreign Visitor Spending in Japan Hits Record 7 Trillion Yen in First Nine Months

Theo Kyodo News

Foreign visitor spending in Japan reached a record 7.06 trillion yen (about $45 billion) in the nine months through September, according to the Japan Tourism Agency. The figure underscores a strong post-pandemic recovery in Japanese tourism, helped by a weaker yen that has made shopping and travel cheaper for international arrivals. Visitor spending is a key gauge for the government's tourism promotion efforts.

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Japan's tourism agency announced on October 15 that total spending by foreign visitors in the first nine months of the year, through the end of September, reached 7.06 trillion yen (roughly $45 billion), the highest figure ever recorded for that period.

According to the Japan Tourism Agency, the figure reflects a strong recovery in Japan's tourism sector after the severe blow dealt by the COVID-19 pandemic, as the number of international arrivals continues to climb and demand for accommodation, shopping and services rises in tandem.

The record spending comes as the yen remains weaker against several major currencies, making it cheaper for foreign visitors to convert their money into yen and encouraging shopping and spending in Japan.

Foreign visitor spending is one of the key indicators the Japanese government tracks to gauge the effectiveness of its tourism promotion measures, as it pursues the goal of attracting even more international travelers in the period ahead.