animate Manila officially opened on October 16, 2026, marking the first time the well-known Japanese anime retail chain has established a presence in the Philippines. It is the company's third major expansion into Southeast Asia, following its existing stores in Thailand and Malaysia.
According to animate, the Manila opening is seen as an important milestone in the company's market-expansion strategy, aimed at serving the Philippines' growing community of anime fans.
animate previously established its Southeast Asian presence through stores in Thailand and Malaysia. With animate Manila, the retailer continues to strengthen its distribution network and reach customers across the region.
Details about the store's size, product lineup and opening events were not disclosed in the initial announcement.